Ladies and gentlemen, welcome back to the True Life Podcast. In a world high on hype and starving for truth, Matt Ritchie calls bullshit and builds integrity. He's the architect of Inner Circle, a network of builders and leaders proving business can be sacred. And true leaders are always innovating, always evolving. No gurus, no smoke, no mirrors, just leaders forged in fire, walking the razor's edge between legality and liberation in the world of plant medicine. Matt Ritchie, thanks for being here today, man. How's it going? Thank you for having me, George. I don't even know how many times I've been on now. It's at least three or four. So it's good to be back. Good to be here with your network. And I just want to say everyone out here listening, I did not write what he just wrote there. He wrote all of that. That's the genius of George, just being aware of who people are and seeing their gifts and their beauty. So I just want to say thank you for that introduction, George. Yeah, it's a great encapsulation of what we're working on here. Well, thanks, man. I've known you for a while now, and I always see you, man. I remember reaching out one of the first times and being like, you are an awesome community builder. You're everywhere, man. You're just in New York. You're in Denver. Every time I... you know, sometimes you give me these awesome phone calls like, Hey George, my buddy's got a boat in the Harbor. I'd love to see you down here. I look at the invite and the boat is bigger than my house. And I'm like, dude, look at Matt Ritchie. Matt Ritchie's everywhere, man. So it's true. You have a beautiful community and the people in your community are all leaders and they're all builders and they're all doing something really incredible, man. So it's truth. I appreciate that. Yeah. And, um, sorry you didn't make it down for the boat. That was our, our, uh, now annual, uh, LA boat extravaganza. We're just bringing people together. It's always the right people in the right setting, in the right conversations. The middle of the summer is a good time to take in what is around us, right? I mean, we live in LA or I live in San Diego, but we live in Southern California with these amazing, you know, weather and water. And like I say, people have access to these boats and I get people all the time who are saying, hey, let's do this. Let's host it here. I'm like, all right, let's, you know, we can have a little fun and we can have a little enjoyment in the business, you know, conversations we have. So I think having the right setting, right? We talk about set and setting, like the right setting makes all the difference. And And I don't really do business hotel meetings or these stuffy rooms. I'm either at someone's home or we're on a boat or we're at a beautiful location or something to that effect or in nature. Because for me, it's all about connection to the people and the human element and stripping away all the the external factors you know getting down to the human element usually in beautiful set and settings that tends to happen more easily because people feel more alive they feel more connected they just feel more you know open and that's the beauty of a great setting Yeah, I think it's conducive to building relationships too when there's that trust there and there's not that edgy feeling of like, we're in this guy speaking today. I got to listen to him or we're over in this conference. We're in room three oh seven today or something like that. But that's the beauty of membership, right? Like that's what inner circle is. Like that's what you're buying is sort of the speed of trust. Yeah, that's part of it. I think a lot of people too, I mean, I've sat in a ton of these rooms in the last fifteen years is that everyone's trying to sell everyone something, right? And like you're sat at this room, even if you have great, you know, facts and education, wisdom to drop on people at the end, it's kind of like, hey, buy my course or hey, like, join my club or hey, like, let's whatever. There's nothing wrong with that per se, but people are just tired of being set up to be sold to. And, you know, we don't do that in our circle. It's like everyone's coming to the table as an equal and, you know, share great education, great information. And if there's opportunities to work together, that's part of the conversation, but it's never, you know, whenever having, like say you never, I just hate the whole guru model of like, you know, stage, you know, sell from, educate from stage and then you're essentially selling people. And it's like this, it's this one way street, right? So we always set up these container shows back and forth. It's dynamic. It's, you know, I'm not leading, you know, I'm not better than anyone. I'm just sort of leading the container and helping everyone to connect further. And that's what people really want. They want to be seen as equals. They want to be seen as who they are. And then of course, if there's a chance to work with people or do business together, then that's, that's the opportunity. Do you see that as a model, Matt? Like, I know that we were at a few events together and specifically that two sixteen Jacob Jacob tells even district two sixteen. And I think that you were what inner circle doing models this as well. But it seems like the evolution of sort of. getting together and building something like we're moving away from this idea of sit in lectures into like hands-on being part of something bringing something to the table and like everybody's part of the experience it seems so much more experiential these places that i'm going to do you see that as a future is that something you're building into these models Yeah, I mean, honestly, I've been doing that for over a decade. So we've been doing experiential events and learning for over since twenty thirteen, twenty fourteen for sure. I had another business called Evo Experience Evolution Experience, right? We would host these containers where people come in and have an experiential experience, right? Whether it be teaching people how to cook better, teaching people how to physically move their body better, teaching people how to connect more. Whatever it is, it's more about embodying it and practicing it as opposed to just hearing somebody conceptually talk about it. Because I don't know about you, but for me, I don't really learn that well listening to people. I actually don't learn it at all listening to people. If I hear you say something, I might remember it. If I see you do something, I might further remember that. If I do it myself, if I experience it, if I get a taste of it, that's when it actually takes hold. That's a you know, a potential seed planted for something to change. So, yeah, we're doing experiential stuff all the time. Like I say, that's been my MO because I just can't sit. And, you know, when I started getting into like kind of the leadership, personal growth space in twenty twenty ten, twenty eleven, that's all you did. You basically you bought a ticket and you went to a hotel and someone spoke from stage for three hours. And at the end they had an offer and people go to the back of room and sign up. If you don't do it now, you're a loser. Get up here. Let's do it. It's like this whole thing, right? And we just, we're over that. We're past the guru, the whole look at me. It's more of a we. And there was a guy who spoke on stage in, I can't remember, Simon Manwaring. He wrote a book from me to we. And I remember I read that in, I was like, oh, I was like, this is it. I was like, we're going from the me, guru, to the we, collective intelligence, right? The whole AGI, right? It's we are the collective intelligence. Yeah, I like that. It's so interesting to see where we are right now. And something I'm super curious to pick your brain on is this recent Brian Johnson experiment. I've been looking through the Twitterverse and all of these places. First off, I'm super jealous of that. That guy is crushing, and he's doing these citizen science experiments that I think are bringing so much knowledge and so much coverage to the world like it's it's fascinating to see man what are your thoughts on that whole experiment what was going down there well if anyone doesn't know who brian johnson is we're talking about the uh there's there's like ten brian johnson's in the world as well even famous ones so it's like the brian johnson who's the don't die right it's like he's the whole his whole brand is don't die and if anyone's been following brian johnson which i have been for like three or four years, whenever he really started his journey. It's so cool to see. I did just read his download, read some of his stuff and shared it on some of the platforms. I was super excited because here's the thing, like here's this guy who's essentially a human guinea pig. He's basically taking his own life, not taking his life, he's using his life to see what works and what doesn't, of course for him, but for the greater good. So I love that. I love that someone's out there embodying and doing, and you know, essentially being the, you know, the tip of the spear, right? So for me, that I just want to say, you know, respect to anyone who's doing that and taking on the challenge of you know becoming your best self and i don't want to get into his motives and he's exchanging blood and plasma for this kid that's a whole nother conversation we can maybe go into in the future um i don't have a you know i'm very neutral on that but point being getting back to the psychedelic portion of it uh you know it's just his reading his thing like say his whole thing is around don't die right And I think that, I mean, after his first experience, I'd be curious to hear his voice and how things may have changed, but just seeing his writing, I could already see he shifted. I could already see that his, maybe he's even, he talked about how he experienced death and or experienced the concept of death in a greater experience in that elevated state. I think that's what a lot of people get out of a psychedelic experience. They get this elevated perspective of, of course, we're all going to die eventually. It's just the inevitable human cycle of this physical, three-D reality, right? And I think he's maybe coming to some realization of like, hey, maybe the goal isn't to die. Maybe the goal is to live in, you know, to peak live, right? And whatever that means. And that's one of the things the, you know, say the riffs that I had around following Brian Johnson for the last couple years, I remember him specifically talking about him going to a concert and, you know, basically being up past his bedtime at nine p.m. and getting all these lights and all this noise and how he didn't sleep as well and how he's basically saying, I know you guys are going to, you know, whatever. My goal is to not die. It's not to experience life to the fullest. It's to not die. I'm like, well, that didn't resonate with me. Like, I don't think most people don't want to not die. They want to experience life to the fullest. So that's what I hope for Brian Johnson is that he can really get that spark of and it felt like from his first post, he was almost already there. And he's going to do a few, I think, a few other more journeys in the next month or two. So I'm curious to see after a couple high dose psilocybin journeys where he comes with his whole business model of don't die and what that changes in his, in his perspective and how he approaches that. Because that's, that to me feels like the biggest shift for him is he's got this whole thing is like, Hey, like I just, he had messed up his health to a certain degree. He's kind of brought it back one eighty. His whole focus is not dying. Okay. Well maybe the focus is like say is to live a peak life and, and to really have a experience like no one else that, you know, has lived before you that feels worth worthwhile and i'm not saying who you know what i think he should do with his life but it feels like he's getting getting more meaning in his life already yeah i was following it too and for me on one hand like it's so hard for me to as a billionaire and i i can only see it through my lens of life which is not a billionaire and i look at it i'm like that's so amazing not yet man not yet maybe one day I'm getting close. I'm doing all right. I'm doing all right. If you woke up and had what I had, you'd jump out a window. But I'm doing all right. But when I look at Brian Johnson, it's like – And maybe this is me being a hater, but I can't help but think it's like Peter Pan a little bit. Here's this guy that's talking about, I want to live forever. I want longevity. We can cure aging. And it's like, no, you can't. You cannot cure that. You can't have life without death. And then I just recently read, he came out with a really eloquent piece about his trip and what he learned from it and his thoughts on it. And it was awesome. It was really well written. But it just seems to me in his journey to live forever, what he's really explaining is the process of dying. He's talking about like what if we could live without aging? You know, what if we could – my senses were reinvigorated like I was back as a teenager. And like all these things he's describing to me. aren't longevity, but the process of dying. And I'm like, dude, this is kind of fascinating to think about it from that aspect. Like he's talking about these incredible ideas. And I see it all over Twitter. I see like Peter Diamante and a lot of the people in the space with AI are talking about the idea of fighting aging. But it seems, while beautiful, it kind of seems pedantic to me. But is that too far? What do you think? I get it. I see both sides of it. I feel as a man, you know, I'm over forty now and I understand the concept of like wanting to stretch your years, especially when you have unlimited resources, right? Like think about someone like Brian Johnson. I don't know if he's a billionaire, but he's a centimillionaire for sure. He's got hundreds of millions of dollars. Money is a non-object, right? So when you have that type of power and resources, then it's like, OK, of course I can do all these things, but I really want to live forever and or like, you know, like live longer. and be what we know as we get older at least this is right my wisdom is that the younger me didn't really know a whole lot and i'm just now getting started in a lot of senses right so like forty on point being if you can if you could live to one twenty in an effective manner that's getting done how how you know how great could that eighty year run be from forty to one twenty or something to that so i i see the even impact in a good way that you could for the right people and i say it's like i think i look at the sentence the senate and the our government we have all these old old people right part of me is kind of like We need to have old people out of the system. And what I realized is that we need, it would be great to have really wise embodied people in the system as opposed to people who are in the system and basically corrupted around them, right? They're part of the system now. So all they expect is around age. What does it mean to not say not age, but to age more gracefully or age in a longer period of time? That's what I think he's really going to be getting to in a sense of like, hey, I've got to this point where I'm a peak human. I'm, of course, still evolving and still learning and still growing. But it's like, hey, I have all this wisdom from business and from life and now from the psychedelic realm and this spiritual whatever I'm learning. How can I put that into some sort of actionable plan that is benefiting humanity? I think that is where I get excited in the sense that I don't believe any of these guys are really going to live forever. I don't think that's possible. I mean, I don't think that's the geographical or the biological. We're not in that cycle, right? So I think there's a... there's a thing where he can he can set the bar and or set the example of what we can do or we can start to iterate on for the next you know generation so that we can live longer healthier right i've already and i think maybe we've talked about this or maybe not but i'm i'm forty one now four years ago i made i got the the download and the inclination that was a third of the way through my peak life so thirty seven times three is one eleven So I'm planning to be peak and doing stuff until I'm a hundred and eleven. So the point being that it's not that crazy to think, hey, like maybe I could live to it. I think Dave Asprey is talking about he could easily live to one fifty. I don't know. Maybe. And I'm not it's not about the time as much as it is the. the journey on the way to get there, right? And if you're doing things that are impacting people's lives in a positive way, if you're doing things that you're feeling fulfilled in the work you're doing and you're creating a family or creating a community of people that are doing great work as well, we want those people to live forever, right? We want those people to live longer because they're net positive for the world. So I think that's the thing that gets exciting to me. But of course, the other side of that, there'll be people who use it for evil and or use it for to continue their reign for a longer period of time and that's the dichotomy of you know say good and bad good and evil but it's kind of like well all these things are just tools right and how we use them is really what matters and i think that's the that's the point i take away from brian's like hey how can he be a good an example of how we use this for good And, you know, I believe in general, we're more good than bad. I think there's way more good people than bad people. So I'm on the future looks bright side of things that I think this is going to be a net positive for the, you know, for the world. And I say, I think he's gonna get over his his ego and his, you know, whatever around, you know, not wanting to die. And I think that'll be a net positive for him as well. Yeah, that's well said. It's such an interesting turn in the world of psychedelics where we are right now. And I love to see the citizen science aspect of it. It's sort of like the evolution of James Fadiman's protocol where he invites people to try these things. And I think Brian Johnson is doing the same by putting that out there. Like, here's what I have learned. Here's how I've done it. And he's not telling people to do it, but he's definitely laying a foundation for people to see it as a pathway to move forward, which... I guess it kind of brings me up to this next question of what an interesting time in psychedelics right now. We've got Beckley buying a tie. You got Brian Johnson. You know, we kind of see shift. We see we see school starting to pick up regimens and stuff. Where do you see the world of psychedelics? Are we expanding? Are we contracting? Where is it? Where does the inner circle or where do you see it from your lens? It's definitely expanding. You know, I think it's been fifteen months now or fourteen months since we had the MDMA rolling. And, you know, since then, we've had a bit of a wind out of our sails, if that makes sense. Just from everything's everything's momentum and or energy. Right. So it's like, you know, had a bunch of energy leading up to last year and then just like kind of fell off a cliff because it's kind of like, oh, whatever. It didn't happen. And now that's going to, you know, all the potential possibilities from that just died. Right. Not died permanently, but died in the temporary. So it's like, we've basically been like picking ourselves back up from a, from a regulatory standpoint. You know, I'm connected to a bunch of people who are doing amazing events that are like, say, Brian Hubbard, right? If you're familiar with Brian Hubbard, he got the fifty million dollar grant in Texas. They're taking that whole blueprint now. In a couple of weeks, they're hosting something in Philadelphia called Philadelic, which is similar. They're basically bringing Brian and a bunch of these senators and congressmen and the senators. new jersey governor and pennsylvania governor and a few other people are getting there point being we are just at the precipice of everything so it's like the the consumer sentiment or the business sentiment really did take a hit last year because there was you know all this excitement and kind of build up and then you know the falling flat but then this year of course uh denver slash uh colorado really opened up the gates for people to take and get licensed and start to practice on a more legal level, which is kind of bringing things, you know, more excitement back into it. That's a new model or kind of like figuring out how that's going to work and or how can we extrapolate that into new markets? We're still just ten months into that experiment. So we're still just figuring that out. All the point is, is that we're still nascent. It's still very early. And as much as we're riding these rollercoaster waves because we're part of it day to day, from the outside looking in, it's going to be this slow rise to where we're going to eventually be. I hope that eventually is that we have access to these compounds in a greater and effective way that's not controlled by big pharma and not necessarily the medical route of things. Now, I think that's possible. And that's definitely one of the possibilities. And I think that's probable. That's definitely part of the possibilities that we'll end up with. But I don't want that to be the only possibility. That's why I love what Colorado is doing and essentially giving people. you know options and or decriminalizing so you can have your own experiments and or take on your own bodily autonomy you know the libertarian he loves that in a sense that hey like people need to have choices and we're adults here and you know we we have choices of our own consciousness and we want to expand or experiment with our consciousness like that's not i don't think the government has any say in in how we do that or why we do that so i think we're on the right path i think it's just you know like the stock market everything's consumer sentiment and right now the consent consumer sentiment's been somewhat low um but like say we had a great june uh experience in denver there's definitely things still going on you know we hosted the psych tank we got people that have businesses actually getting funded and there is some things that are you know looking bright but it's still you know still so early and it's still so illegal We think about the money coming in, it's just barely trickling in right now just because it's just can't. I mean, we can't really get real funding into these sectors until there's some movement on legality because that's not the way money works. Money's all about risk reward. And when the risk is so high and the reward is, I don't want to say so low, but essentially not anywhere close to it, the risk has to be, you know, the reward has to be way higher than the risk, right? And right now it's just inverted. So there's no real money other than angel investors and, you know, some things going on like that. But the real money, the big money is still just waiting on the sidelines, still just kind of waiting to come into play. And that's both good and challenging because there's good projects out there that want the funding and there's good people out there that are leaders that are operating that have a good vision and have something they're already building. And it's just going to take time and patience. And here's the real thing. are the real players are the real leaders going to be able to stay in game it's in the game in business long enough to to be here when we get the the real legality and we get the you know the support and the structure that we need i hope so but i'm not i'm cautiously optimistic that's going to be the thing you know part of what inner circle does is just help support those people help bring those people together help create strategic partnerships or help make connections where we need because like i say this mycelium web is uh fragile and uh you know a lot of There's not a lot of money in this ecosystem. It's all about other resources. How do we help each other out? How do we help build strategic partnerships? How do we create win-win scenarios amongst us? Because it is still very cutthroat at this point as far as there's not like There's not a lot of resources to be split up among the five people. So we're still early, the whole point of it. And as much as there was momentum a year ago and that's fallen off, we're still starting to kind of build that momentum back up with everything within Colorado and with everything within the, I think, the regulatory system that I see that is potential. I think the Texas thing was big as far as getting fifty million dollars allocated for Ibogaine. That's a huge next step. And they say you just got to follow the money. When the money starts flowing, then you're like, okay, there's something there. Because once the money starts flowing, that's when you know things are going to start moving, because that's what moves things. Unfortunately, that's the lubricator for all these programs and all these potential projects is money. And whether it be federally allocated funds or state allocated funds or having the risk reward ratio be balanced enough where then private equity or private money can actually come in, we need that liquidity in the space. Yeah, it's interesting to think about. I think there's some parallels to cannabis, which brings me to – and you have an incredible background in cannabis, and some of the people that you work with have been at the forefront of cannabis for a really long time. Have you seen this new measure that's coming up where they're trying to – I think it's Rand Paul that's trying to put something in there to stop Delta-Aid, or did you read up on any of these – on this policy that was coming through? I did read a little bit about that. You're not referring to the Mitch McConnell – hemp bill thing they're basically rewriting right now. Is that what you're referring to or no? Yeah. Yeah. Can you explain that? I don't know enough about it, but I thought that I'd throw it to you because I don't thoroughly understand the concept of what happens if we let Delta A go or go. I didn't pay attention to the news today. I don't really pay attention to the news. But yesterday, of course, it's in the conversations to reopen the government. Basically, the twelfth hour, Mitch McConnell, anyone who doesn't know who that is, he's the Kentucky senator who He's like he's one of the ones we talk about. He's I don't know how he's he's barely still alive and he's basically making decisions for us, which is very infuriating for me. But he slipped in these little rider basically saying that the hemp can't hemp hemp will contain zero percent THC from now on as long as the long and short of it. They're basically saying, hey, hemp is zero percent THC. Now, I don't think I don't know if it passed yet or whatever, but they're essentially going to pass that to reopen the government. with basically the rider that's saying, hey, within the next three and sixty five days, this has to change. So basically we'll have three hundred sixty five days to fight that combatant. Here's the thing. They're basically trying to they're trying to pit hemp against cannabis. Right. They're trying to say, oh, hemp is is the, you know, the non THC, you know, non whatever. And cannabis is the OK, maybe, maybe if we actually open it up and regulate them all under that guise, maybe. But this is all hodgepodge and whatever. And I get it. There's a lot of pushback amongst the gas station THC that's out there that's unregulated on no CO, no certificate of analysis. You don't know what's in it. And there are people who are who have gotten sick or just had bad medicine. Right. But the reason that exists is because we have federal legalization of the real stuff, of the actual cannabis from, you know, legal farms. So this is a kind of a shit show in a sense that there's basically going to be, you know, I don't say a war, but there's going to be a war for the next twelve months to figure out how we can regulate this plant because it's all the same plant. That's the thing people don't realize is just it's just all the same plants, like what genome, like what strain is it like? What's you know, we're all humans, right? Like what what's your DNA background? You have a slightly different DNA background. You're still a human. You're still, you know, whatever. So there's this fight that's going to go down to see, hey, what are we calling cannabis? What are we calling hemp? What is THC and how does it impact people? I think this is the conversation we need to have. I think there's going to be more movement in the next twelve months than was previously ever, right? Because this is the conversation that needs to happen. I think the current administration is at least open to hearing and talking about it and doing something about it because no one else has been wanting to do anything about it, obviously. So I'm actually cautiously optimistic that this will be good because it's a short term. It's like, oh, man, they're going to ban him. Okay, well, but you have a year. We have members. I was talking to him yesterday. We have a year. Worst case scenario, we wind down our business and we do something different. Okay, well, that's the worst case scenario, which you don't want to have to do that. But if you have to do that, you have to do that in a sense that you can go with the current legislations and keep moving. But point being, I think there's going to be more conversations and now more movement to try and figure out how do we to differentiate these things how do we you know create legal a legal landscape that actually lets these products because here's the thing like people don't realize that most cbd is hemp derived right because most people are not driving almost all cbd's hemp derived right so and people don't realize as well or you know mitch mcconnell definitely doesn't realize that hemp the naturally occurring thing has small amounts of thc in it it's the it's the entourage effect it's one of the cannabinoids that helps build all the other cannabinoids one that synergizes with all the other ones so I personally do not use or do not recommend, you know, CBD, like pure CBD is not really that effective. It's just, you know, it's better than like Advil, but it's not like, it's not your, it's not gonna give you the impact of a full spectrum CBD. So all that to say is that there's, there's a, there's just education that needs to go on and it's education slash, uh, you know, fitting into the current, um, we'll say, uh, uh, billing structure or, uh, uh, what's the word I'm looking for? Um, fundraising structure of their current people, because there's a lot of people in their fundraising that don't want these compounds to be free and or open and or accessible to everyone, because that would mean way. I don't know if you're following alcohol, big alcohol, but big alcohol is down twenty to thirty percent over the last thirty three years. The last three years, people drinking twenty to thirty percent less alcohol. of course you see that going into beverages thc beverages and you know functional mushrooms or of course psychedelics and cannabis with all that to say they see the things coming and they're basically trying to hand it over to their constituents in a way that you know allows them the most profit and or control of these plants in the future so we get that we have to we have a we have a year here to fight i'm very optimistic we have some fighters in our space because people are educated and people who have voices and you know we'll see how it goes like say i'm hoping that uh you know we can The Mitch McConnells of the world and them can be educated and or just maybe out the door. I don't know if you follow him, but he fell down a couple of weeks ago and he looks like he's barely alive and he's out there. I don't know what his role is, but he's one of the leaders of the Republican Party. And it's like, come on, guys, what are we doing here? This is not representation of the people, right? Yeah, not at all. So much of the people in positions of authority are almost octogenarians. I'm grateful that they got to serve the time they did. And a lot of them had some great ideas, but it's time to pass the baton. We can't have change unless we get fresh ideas and let old ideas die. Shout out to Alan Romano over here. Alan, first off, thanks for being here, man. I hope you're having a beautiful day. He says, yes, great things are happening in the field and have been for a while in terms of research and scientific data showing the effectiveness of these medicines. However, this is not new. We have had this data for almost a full century going back to the fifties and sixties. There were thousands of articles written about the effectiveness of these medications, not to mention that the national Institute of drug addiction itself knew about Ibogaine before the controlled substance act came out. They were about to think it goes on there, but yeah, uh, Alan, great points. This has been around for a long time. We have seen this before, Matthew. We saw this in the late fifties and into the sixties, man. Is there some truth to the old idea that history doesn't repeat, but it rhymes? do like that actually you know i wasn't around in the fifties and sixties i don't really know the sentiment of how things happen but we live in a different age today with information yeah and with how we can transmute um you know conversations just like this and i think that the you know the propaganda of the fifties and sixties really held down any movement of that education and that data set that he's talking about because you're right the data's there it's not like you know and these have been safe and effective for thousands of years amongst tribes not really any There's no real risks compared to like the normal pharma model that we have, right? Compared to the normal pharma model, this is like gold. And anyway, I digress on that. But I think for sure we're going to see, and I talk to these people all the time, I think we're going to for sure see movement on psychedelics. But it's one at a time. People think psychedelics is some broad thing. It's like every psychedelic compound one at a time will go through, but it needs to go individually, right? So MDMA, psilocybin, DMT, ibogaine. I think it's crazy they're starting with ibogaine because that's one of the strongest, you know, most impactful, Not that that's bad, but my point being, I think psilocybin would be a better one to start with, especially because it's better for microdosing and or, I don't know, that's a whole nother thing. I don't care which order they go in, as long as they can each individually get their time in the sun and get their due court process as far as education, as far as knowing what they do and or do not do as far as That's why I believe psychedelics will be way easier to make legal because cannabis, they've been muddying the waters around, oh, does it actually do anything? The science says this, oh no, the science says that. You can't muddy the water around psychedelics. There's such a black and white transformation for people, especially with PTSD or people that have traumatic experiences. injuries or whatever, you can't muddy those waters. You can muddy the water saying, oh, look, his pain went from a ten to a seven with CPD. Oh, that's subjective, right? Whatever. You can't muddy the waters on the psychedelics. So they're basically going to be forced to reclassify and deschedule these compounds one at a time because of the actual impacts they're having in people's lives in a positive way. I think that will obviously open up for cannabis and other things. But I think these compounds will be legal first before THC will be on a federal level. Wow, that's a bold statement to see these coming through. I've kind of flipped a little bit. Part of me thinks that... I went way down the rabbit hole of like psychedelics will never be legal because they dissolve boundaries and there's no way to centralize them. And without centralization, you can't set up supply chains and without supply chains, you can't set up real rules around it. So I went down that rabbit hole for a while. But then when I started seeing, like recently we saw Beckley buy a tie life science as high as a phenomenal company, by the way, if you get, I'm not a financial advisor, but I'm thinking that's a pretty awesome stock. Just throwing that out there for people. But, um, Yeah, yeah. Then I came to this realization, like maybe we all win. Like why not let the big players buy the small players, spend their fortunes in clinical trials. And then I just buy my bag of weed or my bag of iboga or my bag of mushrooms from Chewy down the street. Now I have clinical proof from the clinical trials. Like I already know it works. Like maybe do we both win in this situation? So you're saying let them take on all the money or the benefits you know, figuring out what works, what does it in the safety regulations. And then we're just going to buy it on the black market. Like they're proving what we already know. Like it works. Why do you need to prove it? Unless you're going for a patent or something. Well, exactly. I don't need you to prove it. I know. I think what most people need or how the regulatory system works is you have to prove it in order for us to put our stamp of approval on it, right? Right, right. Yeah. So I think that's the inevitable end because here's the thing. We're not most people. Well said. Most people will never try something that's not regulated and or approved. Right, right. I mean, honestly, pre-COVID... Pre-getting into the cannabis space, I was way more like, oh, the FDA is regulating our things to make sure that we're safe and effective. Let's make sure that we're not eating bad things or consuming bad things. I don't believe that at all anymore. I literally don't believe that at all. That's not their goal. That's not their vision. Their vision is to basically steward in the drugs that are, you know, that they think they make the most money on. I hate to say that, but it really is. And it's because, you know, forty percent of their funding comes from all the pharmaceutical companies. Yeah. Now, I think there's things in place that, you know, they're not I don't think they're just green lighting things are killing us. That's not bad. But they're not they're not green lighting the things that are the best and safe and most safe and effective for us. That was the case. They would go out and study all these things and say, hey, No one's ever died from cannabis. No one's ever died from psilocybin. Maybe we should try these, right? That's not what they're doing. So my point being is that they're controlled if they can only really look at and review the things that are being pushed to them, which are being pushed to them by the pharmaceutical companies. So it's like a whole system that's basically corrupted that you just can't. It's really hard to break into that system, which we're having someone at the top like Bobby Kennedy, I think helps. Yeah. That's why I'm cautiously optimistic that we could have some movement here in the next four years. But it's a process. And honestly, being an American and looking at our Constitution and all the craziness that's happened in the last five years, I'm kind of not mad that our process takes a little longer than I would like it to because I think about other things. I think about free speech or other things like that that they could easily just change if they wanted to, but they can't. And what I've really grown to appreciate about the USA is that we have a Constitution that Canada doesn't have. That, you know, New Zealand doesn't have or Australia doesn't have. We think these countries are the same as us. Not even close, man. It's not even close. So my point, all that is that we will, as the people, for the people, by the people, have more say in what we do than countries like that. And that, to me, is exciting in the sense that we can have a voice and I think we can have an impact on what these things are. you know how these things shake out in a way how people get access to them how people are educated around them and that's really the you know the the background for inner circles like how do we how do we connect and create leaders to create the best product services and education to steward these compounds into the mainstream in a safe and effective way how can we bring these things to the people in the way that they need them in a way that is safe that it keeps you know people Trust, it's all about trust, right? How do we build this trust? Because anyone who's taking a substance that may change their life, they want to be, it's pretty delicate, right? So you're in a very trusting situation if you're going to do that. So the more trust we can build, that's a human thing. Humans, you know, you don't trust products. You trust humans, right? So the human behind the products and behind the services, behind the whole system is what we need to build. And that's what Inner Circle is about. How do we build the best humans to go out here and help build the system? yeah man now you're speaking my language like i in my in my idea of what would be greatest for us is a full disruptive force and i think you see that happening i think you see an incredible force of disruption happening not only in business or through ai but in government in laws in trust and It's interesting that all these things go together, whether it's Mitch McConnell or the FDA or some of these ideas, like they're all beginning to fracture and die. And while it may seem like chaos to most people, I see the birth of something beautiful. I see birth pangs happening of people. people finding their own way finding trust in themselves rather than trusting a system that may or may not have their best ideas in mind like that to me is exciting and i'm hopeful that we see this explosion of creativity with psychedelics and music and artwork i think that's on deck when i start looking at some of these younger gen z people coming up with just these radical voices i'm like I might not agree with everything they say, but these people are talking about fundamentally changing a system that works for them. And that to me, that's psychedelic and that's exciting. It's disruptive. Yes. It's needed. Nothing is disruptive. Yes. You can go one or two ways. It can go great or it can go poorly. So disruption is not a, you know, it's not the thing. The thing is how you move past the disruption, right? The psychedelic experience is not the thing, the integration and the embodiment is the thing. Right. So that's, that's why I agree. I love that in a sense that psychedelics is a, as within, so without, right. Or as without, so within. Yeah. I think when we have that disruption, internally then we have the option in or the the awareness and the ability to externally disrupt and i think that's what psychedelics are by nature they're a way to get us out of our normal states disrupt whatever current reality we have and you know hopefully give us some introspection on how we can be better and how we can make that disruption you know move us in a way that is positive that's impacting of course our lives but of course the lives and the people around us i think that's the biggest thing psychedelics does is it kind of connects not kind of it connects us to the greater good of people You know, making us feel connected in one, whatever that is. And then from there, knowing that, how can I do things that are hurting other people because I'm connected to them? Because I'm feeling on a cellular level, we're brothers, we're connections. So that to me is where, you know, I had my psychedelic journey for fifteen years now, but now just thinking back to the initial, when you have those initial disruptions, that was the disruptor of me, like, oh my God, we're connected. I remember like seeing in this fly, you know, I was in the shower, I had, you know, whatever dose I was in, I saw this fly, like, and it like got drowned, and I almost started crying because I saw this fly drowning. But you just feel the connection to all living things. And when you have that connection, you can't unsee that, you can't unfeel that. When you have that integrated into you, then you do better. You do things that are more impactful for all. You're thinking about people, planet, profits, purpose, quadruple bottom lining it. You're doing things that are different. You're thinking about an elevated perspective. That's why I have a brand called Elevated Executive. How do we get people to think in an elevated way? How do we get people, specifically executives, people who are leading companies, people who are leading organizations, who are leading movements, who are leading communities and networks, how do we get them to think at that elevated level? Yeah, I love that, man. I got to jump to some questions over here. People are blowing me up. Sophia, Arav, thank you so much for hanging out. I see you guys over here. Let me jump to them over here. So this comes to us from Sophia from Los Angeles. Sophia, thank you for being here. She says, Matt, what's the first step for someone trying to build trust in a new industry where hype outweighs integrity? Well, I'm still a firm believer of looking people in the eye, coming in person, connecting, So skipping the Zooms and getting in person, that's where the trust is really built. I host every other month, I do an in-person mastermind. I do every other month here, I do a psychedelic salon here in San Diego. How do we get people to come together, connect in person as humans for humans? And then from there we talk business, we talk whatever, but it's more, Hey, we're all humans. And when we're in the same, because here's the thing, energy only transmits so much. You can kind of get a feel of my energy right now. But if you were in the room, it's just different, right? Where we're in physical, like, say, if you're a nerd like me, there's a brand called HeartMath, and I've been using HeartMath for over a decade. And point being, the heart and the brain have these energy fields, and the heart is ten times stronger than the brain field. So when you're in a room of smart people, yeah, you might feel kind of interesting. If you're in a room full of heart centered, open, aligned people that have their heart in their business and what they're doing, that's different. It just feels different. And point being, that's where you get trust. Like, oh, this person is on. This person is for real. This person is doing some stuff. They're not just talking a good game. They're actually I can feel their feel their energy is grounded i can feel their heart is centered right so that's how you build trust get in person with people you can do that to a certain degree online you can do it to a certain degree virtually but that in-person stuff you cannot replace Yeah. How does that translate, Matt? Obviously, you're spending a lot of time around a lot of influential people that are building incredible things. But from your perspective and maybe some of the perspectives of people that you represent, how do you translate that feeling into an actual movement? You know what I mean? How do you take idea and translate it into real-time actionable things happening on the ground? Great question. That's not an easy task because you got to go from, you know, everything starts as a concept, right? And then it goes to potentially words and potentially into action, right? Right. It's the human process. So what I do, what we do is we bring people together, you know, we're, we're connecting, we're just, you know, communicating as humans. And then we're sharing, you know, business ideas or we're sharing, like say we do round table masterminds where people get a hot seat and you say, Hey, My name is George and I got through life podcast and this is my wins for the week. I'm so grateful to do whatever. And my biggest challenge is X, Y and Z. I need a resource for this or I need for that. So we start to mastermind. That's the idea of a mastermind. We all have so many resources within our network, our beingness. truly sit down and and you know offer that to other people magic happens and you know one plus one equals five in that sense so we can have a group of five or you know ten to twenty people masterminding together and there's people popping right like oh yeah i have a great person resource for you over here oh cool you need to meet my friend jimmy because he does this or whatever or hey like let's go do the true life podcast with george i think you'd be a great guest whatever right whenever you're in conversation things just synergize. And it's really hard to replicate that virtually. And we do it. We do virtual masterminds as well. And you can, of course, the people you know and the people you're already connected with and you already know their heart, it's much easier. But how about building trust and then putting these ideas into action? That really takes... takes some you know take some time to get to there right so it takes some time to be able to trust the people you're doing it with and then it takes you you being to put it into action sometimes that's uh you know a moment and sometimes that's a week to integrate it sometimes it's a year um i highly recommend not waiting a year right the faster we can go from thought to embodiment to action that's what's all about, right? Like, how can we go to these, you know, how can we shorten the process to making, you know, getting shit done, getting stuff happening, right? And that's what the mastermind is about, getting people to be unlocking their genius, connecting with other, you know, resources and synergies, and then being inspired and holding each other accountable to take action on the things we're taking action on. And then, you know, we come back and you do it again a month later or a week later and keep, you know, hey, this worked, this didn't work. Hey, I needed this resource. I needed that resource. And it's just a continual We call it iron sharpening iron. We're not sparring in a way that's hurting each other. You're sparring for a fight. You're all sharpening each other. You're making each other better. You're showing each other how to do it. You're showing my techniques on this and your techniques on that. It's a beautiful game. Yeah, it is. I'm beginning to see this new, and maybe it's an old idea. My grandpa used to say, if you want a new idea, read a really old book. This idea that Can you do it without hierarchy? You know what I mean by that? It seems to me the best ideas are like, if you and I are in a room, I know that you have this particular set of skills of building masterminds. I'm going to hand that part off to you. George, I know you're awesome at media. I'm going to hand that part off to you. It seems like an absence of hierarchy and more of an accumulation of trust and community, but it's very difficult to move without a hierarchy. What are your thoughts on that? yeah um i've been studying people and leaders for a long time and just think about it i mean you're a man obviously and you've been hung out with a group of men before there's almost always a natural hierarchy that forms of course and it's not it's not like chosen it's not regimented it's just it almost forms naturally right so there's always going to be that in a sense there's always going to be leaders the leaders amongst leaders and the you know one a one b in that sense of like and i'll be fully transparent i'm like a one b Like I'm okay taking the backseat to a, to a really great leader. And I think that's honestly a great sign of being a great leader is like, Hey, like I'm not always the best person to leader. I'm not always the most educated or the one doesn't have to be me. Right. So I think that's where it really comes in. It's like, we all know we're really great at something. And when we all come together, we know that, that you're better than me at a lot of things, or you're better than me at your thing, right? And I think that's where the genius really comes in when we see each other as equals. We can sit at the round table. Everyone's at the same spot. There's no hierarchy. There's no the head of the table. There's no I'm the leader. And of course, I'm kind of leading the conversation, but it's not like I'm better than you and I'm going to tell you what to do. It's not like, okay, I'm just kind of keeping the order, right? So in that sense, there almost always is a hierarchy of some sort, even just in that sense of like me leading the leaders. or we talk about like those natural hierarchies that occur and i say what when i find for the best leaders and the best people who get the most you know synergy and the most growth is that they come in the beginner's mindset like hey like i know i'm a great leader i know i'm doing whatever but i'm i'm i'm coming as a beginner like what can i learn from you guys what are you doing better than i'm not or how can i do this with my team that i'm not doing or whatever those are the great leaders and those are that's the that's the synergy that's the stuff where we that's what we cultivate like we have the right people bring them in for the right conversations hold the right containers and you know they say there's and there's never going to be no egos right especially with men especially building businesses there's always especially even in psychedelics right yeah eagles still exist and hierarchies still exist to a certain degree so to fight the you know to try and fight hierarchy or to you know say oh we're all equal whatever it almost seems a little silly. So it's like, how do we, how do we play with the current, you know, the current, but how do we play with, I think that's a natural law of, of, you know, the universe is like just hierarchies in general kind of form. If you look, look at nature, like, you know, there's a hierarchy, right? So I don't think it's a bad thing. Like I always thought like hierarchy, like, Oh, flat corporation works better. Yeah. Maybe in certain things and whatever. And, and, and I get the concept of, of, uh, you know, lack of hierarchy, but in general, I hate to say this, but most people are not ready to be at that, that table and be at that round table. you have to earn that. And that's not just, you know, even building a business or whatever. It's like, how do you, you know, how do you be a leader, a leader of people, right? A leader of leaders. And, you know, it's a, it's a process. It's not like, say, if you weren't just born with that, it's a process of like any other skill, leadership and, humans and and communication and all these things are just continual skill sharpening so that's part of how we bring the people together bringing the table and you know everyone gets a chance to be the leader and everyone gets a chance to be the student and that's the beauty of a mastermind is that you're both you're both a leader and a student and that's the you know those are the best leaders and and you know business people that i've seen are the people who have that mindset of knowing their belief in strong belief in what they do and also realizing they're a beginner and they don't know everything that other people are better than them at other things Yeah, it's well said. Ariv coming from San Francisco. What's up, Ariv? Thanks for being here, man. I appreciate it. He says, how do you spot the difference between a true collaborator and someone just looking for leverage in your circle? Good question. Well, like I said, I have these types of, you know, even virtual connection calls with everyone before we talk about, you know, being a part of our network. So for me, my one of my superpowers is within fifteen minutes or less to know if you're full of shit or not, or if you know where you're at in your in your That's a very harsh comment, so I apologize. Where you're at on that journey of giving and receiving, right? And there's a lot of people who are early entrepreneurs and just kind of looking at, hey, what can I learn? What can I get? And that's okay. I get it. That's a season of life. And once you found some sort of stability offer and baseline, then it's kind of like, okay. How can I give back to other people so I can get more of what I want? Right. And that's what the inner circle and that's what a mastermind is all about. Giving yourself first and receiving ten X from the group because you're giving your zone of genius and then you're getting ten X the zone of genius back for you. Right. So there's a lot of people who just aren't there, especially in traditional business. I don't think there's really a whole lot of incentive to mastermind and to share ideas or to kind of help you first before you help me, right? That's not the normal MO for business, but we're flipping that. I mean, I've been doing it for fifteen years in different industries, but it's not crazy to think of now and say, honestly, the best leaders and almost all the best business people I see, that's kind of the model they have in the sense that they say they know that they're a great leader and they're awesome at what they do, but they know there's other people out there that are better and do something different. So long story short, it's about knowing them. And sometimes I've been fooled a few times here and there, but not for very long. And people's true colors always come out. it may be in the first conversation it may be in the tenth conversation but you can't hide who you are especially in these types of conversations and these types of work that's the work we're doing right and if you're gonna hide and whatever then that's all you know that's you're not even doing the work right so all i can say is that just for me and and this is a superpower everyone can can learn it's not like i'm special but just i've had so many conversations with people um i've done enough stillness work and meditation work and you know psychedelic work where i'm able to like just be present with people and kind of feel their energy of like what are they really wanting what is their value set You know, they say one thing, but what is behind the words, right? What's the energy behind the words? I talk to my kids about this all the time because, you know, you can say the same words in different energies and they have way different meanings, right? So the energy behind the word, the intention behind the word is really what we're looking for when we have those initial conversations and just to see where they're at because vocabulary means it's so big where people are at because you can tell, are they in a victim mindset? Are they blaming other people? Are they taking responsibility? Are they, you know, where are they at? Where is the language telling me that they're at? And they can tell me one thing, but the language and their energy tells me the real story. Man, that's brilliant. Language is everything to me on so many levels. You can really get an understanding of someone's inner dialogue by their outer dialogue. And you're like, oh, I see. I wonder why they said it like that or why did they use that word? But I agree. It's brilliantly said. Mateo coming from Miami. What's up, Mateo? How's Miami out there, man? Thanks for being here. He says, Matt, when starting a community, how do you balance inclusivity with the need to vet members for integrity? Hmm. well yeah we're kind of coming through the whole inclusivity dei conversation right and um yeah it's a great conversation there's a great question it's not that hard of an answer though like say it kind of goes back to what we just talked about and you know of course we want to include I don't want to include everyone because you have to be somewhat exclusive to have the type of community and networks that you want to be in. If you just take in everyone, we'll extrapolate. Think about our immigration policy. If we just take in everyone, it's probably not going to be the best. If we have five hundred million people come here in the next five years, it's not going to be the best. If we vet and look at the meritocracy, we need to And that doesn't mean this is straight America to meritocracy, because it could be about heart and vision, right? You haven't maybe accomplished the things yet, but I can feel your heart. I can see the vision you have. So, okay, if you have the heart and vision, let's build. Or I can see what you've built. You're great, but you need to work on your impact and your heart. Okay, come in. Let's work on that. Where are you at on your journey? Where are you willing to step into? I forget the original question. How do you build community and be inclusive without being exclusive? Yeah, I mean, here's the thing. You can't be both. You can't be fully inclusive and exclusive. It's just the polar sides of the thing. But that doesn't mean, that's not saying I'm looking for all women or all white guys. Who shows up? Who's showing up? Like, I don't care. I don't care what you look like. I don't care what you look like. And that's why I think Inner Circle, we have way higher percentage of women than the industry does. I think we have forty to fifty percent of our members are women, which is way higher than the industry because they show up. They want to do the work. They need the support. They need community. They're more community creatures of community than men are. So you have to be somewhat exclusive to be, you know, to have the type of community you want, because if you just let anyone in, then it just pollutes and or just just waters down the community. Right. So it depends what you want. There's layers to it, too. You could have, you know, anyone come into the greater community and then you have more of an exclusive community that meets at a different level. There's levels to it. You have to keep you have to keep some sort of guardrails up or else it just kind of becomes Facebook. Right. Or whatever. It just becomes, you know. everything together and that's okay that's not how i build networks the strongest networks are more exclusive and and um smaller you know so we have a hundred plus members in ours but you know we don't have a thousand we don't need ten thousand members we have a hundred good members you know that's that's a lot of people yeah if everybody's awesome no one's awesome Interesting. Yeah. Yeah. Well, I want everyone to be awesome. So, I mean, if that were awesome, I mean, if that were the case, that's great. But as we know, we're humans and we're all on a journey and I didn't used to be this awesome. So, you know, I'm not excluding me on that thing. We're all on our journeys and working, but Yeah, I think there just needs to be a, what do you want to get out of the group, right? If your goal is just to have the biggest group of people who like a certain topic, yeah, just let everyone in and just have conversations or whatever you want to do, that's fine. But if you want to have, like for me, the goal is to have high integrity operators who work together and you can't just let anyone in for that. You have to have both the skills and the integrity. We've held plenty of people out that didn't have the integrity, but had great businesses and vice versa. We've had a lot of people who don't have great businesses, but have high integrity. So we let them in and we help them build, right? Because that's the skill. We're not that we're building both skills for building your your integrity and or your leadership skills, but you're also building your business. I'd much rather work with somebody with great leadership skills in a crappy business and help them build their business as opposed to having some hot shot coming with a great business and not want to do the leadership work and pollute the conversations and pollute the overall energy of the network. And we've done a great job in keeping that out. I think we've only had one member that I've had to remove from the membership over the last five and a half years. And, you know, I'm not afraid to remove more people, but we've just done such a good job vetting people and had such magnetism for the right people. It just really hasn't been an issue. So until we get, you know, ten thousand members, I guess we'll we're not going to get ten thousand members. But the point being, it's a numbers game. And eventually you're going to get someone who makes it through or becomes a problem. And that's just the way communities work. But you just got to have a system for everyone's, it's a values aligned system. So if people are not values aligned, it'd be easy to see. Everyone else can see like, what's Jimmy doing showing up on the call drunk or whatever, you know, he's just like, you know, he's just not in our values alignment, right? So yeah, I think it's kind of a self-selecting community when it comes down to it in the sense that people, you know, either selecting in, in the way, in the values they have, in the way that they're building, or they select themselves out. And I can, I'm just basically the steward of that at this point. And eventually I'm going to be, you know, someone else is going to take over that and I'll be doing other things. But in general, that's the hardest thing to translate is like, how do we keep the community clean? How do we keep the network tight? How do we keep it high integrity? Yeah, it's well said. Now, Richie, I walked you right up to this ten thirty mark, man. You doing OK on time or you got some other engagements you got going on? I don't have anything at ten thirty, but I need to wrap fairly soon. OK, OK. I got one more question coming in from Noah then. And let's see what Noah, let me move it down here. Noah says, how do you foster a circular economy? How do you foster circular economy practices in a competitive industry where people usually think about only themselves? Good questions. These are good questions. Yeah. Shout out to Noah. Thank you for being here. Coming from Austin, Texas. Thank you, Noah. What's up, Noah? Yeah. So can you repeat the exact question again? Yeah. How do you foster circular economy practices in a competitive industry where people usually think only about themselves? Well, if you've been following this conversation, you'll know that our members are not in that mindset, right? So the idea that they're, we call it pay it forward, right? If you come in with the idea that you're going to take or what can I receive? You know, what can I get? That's the mentality that most businesses have. Like, I'm going to come in here and how can I maximize my membership? I'm going to talk to that person over there and I'm going to go to the membership or go to the things and ask all the right questions and get all the information, right? That's a certain type of level of leadership and or business leader. So the idea of a circular economy is that everyone in there is paying it forward first. They all have a great service or a business or whatever they have, but they're paying it forward first. And what that creates then is that it creates that trust, right? They're not just, you know, when you connect with somebody in the network, they're not going to be like, oh, this guy's just trying to sell me something, right? Or, you know, whatever. Like if you're a part of our network, You've connected on some level, whether it be at a mastermind or even just in the directory or you send them a DM or whatever. And there's a trust level there that is started. And then they know that you're not trying to sell them. You're not trying to screw them over. There's accountability built into that. If they screw over another member, that's A, they're probably going to be out of the network, right? But B, like, and here's the thing. I think generally most people are doing the best they can with the information and, you know, whatever they have available to them. Most people that are low integrity are just bad operators. Too much money, end of the money, too little experience on how to operate and how to make decisions, whatever. So I generally think most people are doing the best thing they can. They're not generally out there trying to screw people over. It's just not the case. I think most people are doing the best they can. And that doesn't mean they're a great operator. Doesn't mean they know how to make good decisions. Doesn't mean they know what it means to create a strategic partnership. you know for us creating that circuit economy is easy you know creating the right getting the right people magnetizing the right um opportunities whether it be brands that need these ancillary businesses whether it be media people who can help amplify the message whether it be marketing people can do paid ads whether it be compliance people who can help keep them compliant whether it be you know whatever we have people kind of doing you know You need insurance. You need this. We have people who are doing everything. So it creates this trust amongst people. And then we talked about earlier, once you have trust amongst the people, then of course, then let's do business together. It makes it easy because like once I trust you as a human, I know you're not going to screw me over, whatever that, you know, whatever that looks like. then I know we can do good business together. And that makes it just simple to create the circular economy, knowing that I'm going to get the best deal. I'm going to have, you know, no, no issues working with them. There's accountability essentially baked into the whole system. And it just, here's the thing. When you, when you hold expectations for people, they tend to meet them, right? Especially in certain, especially in containers like this, when you hold that expectation high, people will meet you there. And that's what I love about our circular economy is that just keeps everyone accountable. It raises the expectation level for everyone. And it really just keeps, you know, keeps everyone, you know, operating that at that elevated space as far as how they deal with people, how they follow up with people, how they communicate with people, how they charge people money, everything just kind of keeps that to that, that highest integrity level. And that for me, I'd say that's a, I'd say it's really hard to create a circular economy outside of that trust, because how can I do business in a, you know, with people that I don't trust, or how can I create that, that accountability or that container without the trust. So all that bases around the human factor and being trusting. And from there, then you can create whatever systems you want, whether it be circular economy or mentor mentee or the mastermind concept or whatever, all that builds from the trust. Yeah, it's well said. Matt, Richie, always an awesome conversation, man. But before we land the plane completely, man, where can people find you? What do you got coming up? What are you excited about? Yeah, well, we're winding down the year here. I'd say it's already, you know, first weeks of November here. I'll be doing my last mastermind in Bel Air here next week on the eighteenth. If you're in LA area, reach out to me if you'd like to come out and meet in person. Like I said, we have a few seats left, I think, for that. We limited that to twenty people. But yeah, we're just excited for next year. Like I said, we're launching another brand. Like I said, Inner Circle's been building, but Elevated Executive is my other brand that I've been building on the side for the last year or two. helping other, basically it helps, uh, executives and small teams and, and, you know, even small, small businesses, you know, basically create harmony and or strategic partnerships and or, you know, uh, placement for their executives. So, uh, I'm really excited about all this stuff in the psychedelic space and the Canada space as well. And what we're realizing is that that's, you know, it's a slow drip and that's, uh, you know, it's not, nothing's changing overnight. Although we had a little bit of a change last night after they, uh, officially signed in the, uh, back to uh back to work for the government but either way it's just been such a slow evolution and we've built i have a few other businesses but i've built the inner circle for this community and i feel great about the the network we've built let's say the hundred plus members we have and you know as we continue to kind of just build that except we have our whole east coast team kyle rosner's now based out of jersey we've been we just did our first large event there after hall of flowers We're going to be doing more events on the East Coast and other cities next year, so keep your eyes peeled. But it's really going to be about the right opportunities for the right leaders to come together, to network, to mastermind, to bring the right conversations to the right people at the right time. That's what it's all about. So Inner Circle's five years in, almost six years in now. It'll be six years in March that we started Inner Circle. And yeah, it's been crazy to think this ride through the pandemic, through everything that's happening now, And I think there's plenty of more growth for this industry, but it's gonna be a slow drip here for the next year or two. And then next year, we'll see how the legality of all the compounds shakes out. And we're gonna be here, like I say, it's all about creating the systems and creating the communities to take advantage of these opportunities when they come and obviously create the opportunities by pushing legislation, by pushing these conversations and pushing the people at the top to move and take action, right? Whether it be in legal or otherwise. And I think Inner Circle is going to be a prime place for people to connect and have those conversations and continue to be in action towards these visions and these goals. So I appreciate everything you do, George, bringing people on, having these conversations, going deeper around all these compounds and just the transformations around them and or the epiphanies and the conversations that we tend to have on this side of the aisle that I think most people outside the psychedelic space, not most people, but a lot of people outside the psychedelic space aren't really thinking about. and the, you know, the human consciousness stuff. And I think it's all, like I say, it's all scary because it's all being disrupted right now. But I think that's, that's a good thing. And I think that's a, you know, this short-term uncomfortable disruption will be, you know, setting the foundation hopefully for a longer term, you know, stable growing industry and, or, you know, access to these compounds. And I'm just super grateful for that because I feel like Between my health and my family's health, I owe so much to these compounds. I owe so much of my mental health and my current elevated space and where I live in. It wouldn't have been possible if it weren't for cannabis, if it weren't for psychedelics, if it weren't for all these different healing modalities. coaching and integration work. I think this is all so key to being your best human self and to do good things in this world. I think this is psychedelic time for everyone and those who are called to it and those who want to have the experience. I think it's such a great tool. So thank you for continuing to put that shine on it, for putting the shine on the people who are doing it. I think the humans are the most important thing in the sense that they are the ones that build the trust, right? Because no one's really trusting the compound. No one's trusting a brand, but trusting the humans behind it. And I think that's the element that we're looking to do the most with is how do we create great humans to create great products and trusted resources and trusted education. And that's the game, man. And it's a slow drip and it feels like you're hearing quicksand sometimes, but having conversations like this and knowing the reach you have and the good conversations you're percolating all over with these conversations is exciting. So thank you, George. Yeah, man. You're very welcome. And everybody that joined us today, Ethan, Amani, Noah, Zara, Mateo, Layla, Arav, and Sophia, go down to the show notes, check out Matt's links down there, reach out to him. He's got an incredible outfit that he's working on with some incredible people. Matt, hang on briefly afterwards, but to everybody else from the sound of my voice, hope you have a beautiful day. That's all we got. Aloha.