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Wes Bush - Liberation —Over a Billion Dollars

/ 01:08:07/E709

Wes Bush

Aloha, and welcome to today’s show! Prepare to dive deep into the of commerce where growth isn’t driven by sales pitches, but by the product itself. My guest today is none other than Wes Bush, a thought leader who’s not just riding the wave of Product-Led Growth (PLG)—he’s been shaping it. With over 8 years of hands-on experience working with more than 400 SaaS companies, Wes has helped unlock over $1 billion in self-serve revenue by embracing the power of PLG.

Wes believes in a world where companies let their products speak for themselves—where buyers can try before they buy, and trust is built organically, not through forceful selling. In fact, 97% of buyers now prefer this approach. But Wes is the first to admit: while PLG may sound simple, it’s far from easy. The failure rate for product-led companies remains high, and that’s exactly why Wes is on a mission to change the game.

He’s the author of the bestselling book “Product-Led Growth: How to Build a Product That Sells Itself”, and has identified the 9 essential elements that separate PLG success stories from the rest. Whether you’re curious if PLG is the right approach for your business, or you’re ready to scale up with a proven roadmap, Wes is here to offer unparalleled insights.

Today, we’re unpacking Wes’s strategies, including the Product-Led Playbook, the essential framework that’s helping businesses turn their products into unstoppable growth engines. So, whether you’re a founder, marketer, or growth leader, this conversation will challenge you to rethink how you scale—and inspire you to put your product front and center.

Let’s get into it—Wes, welcome to the show!

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Creators and Guests

George Monty
Host
George Monty
My name is George Monty. I am the Owner of TrueLife (Podcast/media/ Channel) I’ve spent the last three in years building from the ground up an independent social media brandy that includes communications, content creation, community engagement, online classes in NLP, Graphic Design, Video Editing, and Content creation. I feel so blessed to have reached the following milestones, over 81K hours of watch time, 5 million views, 8K subscribers, & over 60K downloads on the podcast!
Wes Bush - Liberation —Over a Billion Dollars

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